Substance Global / February 2017 / Client: NBC Universal Pictures
Universal gave us the challenge to appeal not just fans of M. Night Shyamalan or thriller, but to attract an audience outside of the genre using poster-style creative.
Using inspiration from Saul Bass, I created these art cards for Split, using different ways to portray both the title and the story.
Using inspiration from Saul Bass, I created these art cards for Split, using different ways to portray both the title and the story.
